Unlock your growth


Europe’s leading enterprise-focused IT channel event
Dell EMC
Western Digital

One event. Multiple benefits.

The go-to independent technology event for senior decision makers at resellers, integrators, service providers, datacentres and OEMs across Europe. Focused on the latest technologies and trends enabling our digital universe, from enterprise-class storage, servers and networking to security, wireless, UC and services.


Hear from industry-leading vendors and analysts


Discuss products, technologies and roadmaps


Networking opportunities and one-to-one meetings available

Complimentary places

Complimentary and subsidised places available (inc. travel credit) Ts&Cs apply


Fairmont Rey Juan Carlos I, Barcelona
  • 5* urban resort hotel
  • 20+ vendors in one place
  • Book one-to-one sessions
  • Specialist analyst insights
  • Hear from industry leaders
  • Networking opportunities
  • 15 minutes from city centre
  • Option to extend your stay!

Discussing new trends, future developments and opportunities


Hear from the channel’s leading vendors and analysts; and get a comprehensive view of the changing marketplace and new opportunities.


Meet the experts and gain exclusive insights into new products, technologies and roadmaps; plus experience live demonstrations.


Benefit from multiple formal and informal networking opportunities; plus discuss specific opportunities via pre-bookable one-to-one sessions.


James Ward

Managing Director

Exertis Enterprise

Alastair Edwards

Chief Analyst


Umar Qadir

Sales Manager


Andrew Palmer

Sales Manager


Manpreet Bath

Sales Director


Davide Villa

Director, BDM

Western Digital 

Paul Brook

Director Data Analytics

Dell EMC

Michael Rae

Channel Director


Andrii Tuzov

Director, BDM


Frederik Haak

Senior Manager



5* urban resort hotel

A pan-European event located in iconic Barcelona 


The Fairmont Rey Juan Carlos I is set in 25,000 square metres of breathtaking 19th century gardens, with unparalleled views of the stunning Barcelona skyline – this luxurious urban hotel provides a tranquil retreat in the heart of Barcelona.

With a central location on the prestigious Avinguda Diagonal and excellent transport links as well as a shuttle service to city centre, the Fairmont Rey Juan Carlos I excels as both an impressive hub for business and a memorable base for exploring Barcelona and wider Catalonia.

Major attractions and amenities, including the famous Camp Nou stadium, the Barcelona Polo Club and the financial district, are all within an easy walk of the hotel.

The vibrant restaurants, bars and shopping streets that have made Barcelona a world-class destination are just a stone’s throw away.

Barcelona, the cosmopolitan capital of Spain’s Catalonia region, and arguably the most cosmopolitan city in the country, is defined by quirky art and architecture, imaginative food, sandy beaches and vibrant street life.

Accommodation is provided on Wednesday 3rd July and Thursday 4th July, in either single or double occupancy depending on registration preferences. For all attendees, any extras you charge to your room are your responsibility and as such, you will be required to present a debit/credit card at check-in.

You can choose to extend your stay for the weekend at preferential rates. Please see Ts&Cs for details on how to book this.

The hotel is 10km (approx 10-15 minute drive) from Barcelona International Airport, El Prat; and Girona Airport is 92km (approx 60-minute drive).

The hotel can be accessed via public transport in the following ways:
Metro: Green Line (L3), Zona Universitaria
Bus: nº 7, 67, 68, 74, 75
Tram: Zona Universitaria

Address: Av. Diagonal, 661-671, Barcelona, Spain, 08028


Wednesday 3rd July
Hotel check-in & free time
20:30 - 22:00Meet & greet buffet reception
Thursday 4th July
07:00 - 08:45Breakfast and registration
09:00 - 12:55Welcome and plenary session featuring analyst and headline sponsors
12:55 - 14:55Exhibition and lunch
15:00 - 17:00Afternoon conference session
17:00 - 17:45Exhibition open
19:30>Drinks reception, dinner and entertainment
Friday 5th July
07:00 - 10:30Breakfast and check-out
10:00 - 14:00Pre-booked one-to-ones